Alternative Rock Conventions

For our music video we decided to look into alternative rock; this was due to everyone in our group taking an interest in this style of music and enjoying the diversity of ideas this style of music portrays in its music videos. Convention of a successful alternative rock music video general consist of:

-Close up shots of the band (lead vocalist).

-Shots of the instruments used in the music.

-Cut away shots between the band and shots resembling a storyline are generally used.

-The video is film and edited so that the shots fit to the beat of the song.

-Lip syncing is used however doesn't dominate the video as other shots such as close up and establishing shots can also be used.
-A variety of shot types are used and edited using different shot lengths.
-Lots of editorial techniques appear in alternative rock music videos such as fading transitions, lighting adjustments etc.