Looking at the structure of the song, the voice and the way the story represented in the song is portrayed.
-Relationship between the lyrics and the visuals
Illustrated: Images and shots used to show and explain the meaning behind the lyrics.
Disjuncture: The meaning is ignored in the music video.
Amplify: Images and camera shots are repeated through out the video and drummed into our visuals.
Doing exactly what the song is saying (e.g. the character/actors jumping when the song says jump.)
-Narrative and performance of the song
Artists becoming involved in the music video by performing or acting out a role as the main character. This helps the audience to see it as realistic and believable creating a connection between audience and song.
-Technical aspects of a music video
Holds the video together using camera work, movement, angle, mise-en-scene, editing, song and special effects.
-Star image
Using lots of camera shots and angles making them the centre of attention. The star is a visual aspect to the video making the music video more appealing to audience whilst bring a unique style to the video. They are presented in a unique way (e.g. costume, moves, appearance.)
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